I am a single mother with two kids that just reached adulthood. I have one boy and one girl. They are my life and inspiration, and I live for them on a daily basis.

I have been a licensed cosmetologist for the last 20 years. So I have always been in the beauty industry, making men and women beautiful is what I have an eye for.

Back in the year 2015 I got diagnosed with a non-curable blood disease and it took me down very quickly. It took a long time for my doctors to get my disease under control to where I was able to even get out of bed I had to quit my job doing hair, because if I cut myself, I would bleed and had a very hard time making a stop. Me and my children had to move in with my mother and I was devastated. After dealing with this for about a year, I decided that I needed to do something to bring in some income, so I had the bright idea to come up with my own make up line. It took me a very long time to come up with a formula that I was happy with, and I did so much research. After I figured it out, it took me a couple years to push my fears to the side and open up my own store.

It has always been a dream of mine to have my own business and put some thing out there that is mine that I brought into this world for others. Since I have always been in the beauty industry, I’ve always wanted to make people beautiful, so having my own make up line was perfect for me.

April Nordeen